In todays blog post from Seth Godin the discussion is about thinking lifetime in terms of customer relationships and making sure you don’t ‘break the chain’.
This topic strikes a particular chord with us because it’s the foundation of our approach to ongoing relationships with our support clients that is so important to us. In turn, the nurturing, maintenance and support services we provide help our customers serve their customers without breaking the chain.
Long term requires sustainability
The flip side of this brings up another topic that is very important to us – sustainability.
In order to think about and deliver a ‘lifetime’ service without breaking the chain, we have to have a sustainable business – one that is going to be here in 3, 5 or 10 years time. We’ve been in the professional website business since 2007 and our ambitions aren’t to grow big quick, flip and sell out. We are in this for the long term and we’re here to stay – it’s what we love doing.
So, you won’t see any unlimited tweaks/jobs/support claims, or unlimited anything for that matter – it’s just not a sustainable business model to try and run.
Instead, our focus is to give you a consistent, predictable and reliable service that you can trust and depend on, so you can focus on running and building your business.
We’re thinking lifetime, all the time. Just so you know.